Local SEO and Mobile optimised websites are a must!
Many owners of small to medium businesses (SMB) and tradesmen assume just because their business is for a local geographic area that they don’t need local SEO for their web presence or an optimized mobile website. Nothing could be further from the truth! So to illustrate that I have gathered a few facts for you to think about.
46% of all Google searches are for local area goods or services
60% of all American smartphone owners use their phones to make searches for local goods and services
50% of all consumers who make a local search visited a store within 24 hours
76% of local searches resulted in phone calls
50% of local searches are to learn the address of a store or business.
68% searching for a local business use the directions or phone number provided by the website
18% of local mobile searches lead to a sale within one day
87% of smartphone owners use a search engine once a day
71% of people says they look up and confirm the location of a business online before visiting the first time
60% of all searches are now made from mobile devices
80% of internet users own a smartphone
57% of users say they won’t recommend a business with a poorly-designed mobile site.
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead
Mobile Offers are Redeemed 10x More Frequently Than Print Offers
93% of small to medium business websites are not mobile compatible
Can you imagine how much daily traffic and customers are going to the competitors because local businessmen don’t understand the change that has taken place right before their eyes?
So I want to address you local business owners and tradesmen with a few questions:
Have your children ever asked you to go somewhere because they found it on their phone?
Local mobile search has brought about the newest wave of marketing revolution. First it was a printing press, then radio followed by Television, then the Internet and now the mobile internet. Each wave has shown us those who adapt and utilize the newest marketing technologies thrive and those who are slow to adapt slowly die.
Professional SEO’s Mobile SEO Specialists can help you!
Professional SEO London can get your business right in front of your customers, better yet right our local search specialists can put you right into your customer’s hand. When someone searches for your type of business do you want directions to your competitor to show up first? Of course not! But without a proper website that is fully mobile SEO optimized for mobile search results that is exactly what will happen.
If you don’t have a website then you are hurting yourself – you don’t need to understand how things technically work, you just need to understand that if you don’t put your name in front of a potential customer then you will lose him to those who do.
Finally, to be quite frank. Businesses without a website are seen as backward and not fully trustworthy by the modern generations of consumers.
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